About

Welcome to invested.io.

invested.io is the metrics platform built for operators and investors who, together, are invested in a company’s success. We make investor reporting fast and accurate for Operators, and give Investors straightforward insights into how things are going.

John Horton, founder of invested.io

John Horton

CEO & Founder

invested.io was founded to reduce the pain points that operators and investors face. Both sides are invested in the company’s success. So we set out to simplify investor reporting, and to help investors understand what they can do to help the company’s healthy growth.

Our story

The invested.io story

John Horton, invested.io’s founder, is familiar with the frustrations that Operators and Investors each face, because he’s been both.

As a founder and CEO for nearly 15 years, John realized that while he knew his own company better than anyone, he had never learned how to see his companies through the eyes of an investor or acquirer, or how to give investors the information they needed.

Then, after his second exit, John became an investor in early- and mid-stage companies, and realized that investors want to help companies succeed — but often don’t have the information they need.

So, John brought together a team of experts to change how Operators and Investors work together, and help their companies succeed.